5 strategies for your outdoor industry business to become the one moms rave about.

Part 2 of my Outdoor Retailer 2026 musings, and 3 segments that deserve access too.

Part 1 of my Outdoor Retailer 2026 musings, and how a 2-hour repair clinic made me a customer for life.

We asked 60 women trail runners what brands they think truly serve women. 1/3 of them couldn't name one.

Mindset work isn’t useless, but it can’t be a substitute for structural change.

Coach Zoë Rom joined me to share tactical, practical tips for both new and experienced trail runners. Listen or read!

The people shifting the future of trail running and outdoor sports aren't just the ones toeing the start line.

Hits, misses, and the one brand that takes the podium

The word is free. But the receipts are expensive.

I tried a blood baseline panel and learned what I need to change to feel less sluggish in my summer sports.

We’re all losing our minds over Rachel Entrekin’s Cocodona 250 performance (and her overall VIBES). And rightly so.

A masterclass in building multiple revenue streams without losing the thing that made the work worth doing in the first place.

I share the messy parts of my relationship with running: overtraining and undereating, missing periods and the ectopic pregnancy, developing a new mindset, and getting into ultras.

Running in 400 AQI at a mile high and 94 degrees? Not again.

You're welcome to fight me on these.

But not a gift wish list, so put away the wrapping paper ;)

Why did I think I was “behind”?!

Rain, ice, whiteout, cold, wind... I saw it all this season.

87% of female distance runners don’t talk to their coaches about periods.

For most of modern history, society equated taking care of somebody with a disability with sheltering them from the world. The culture was—and often still is—to avoid risk altogether.