Voice strategy for athletes + feral women
I help athletes and feral women find the story only they can tell, then get it out of their heads and in front of their communities.
Athletes pay for coaches, dietitians, physical therapists, and massage therapists. But hardly anybody teams up with someone to help their voice land with intention – which is why you end up drafting your talk the night before, keeping your newsletter in "Drafts," and giving your sponsor content you just feel "meh" about (NO SHAME I GET IT).
But you have an idea. A message. A mission. Problem is, it feels messy, half-baked, hiding behind perfectionism or "I'm not ready yet."
You don't need more content "hacks." (Ew.) You don't need a 30-day calendar of "you've got this!" captions either. You need someone who sees the spark, knows the outdoor industry from the inside, and will (kindly) call out your BS. I'll move you forward with purpose, a unique POV, and a strategic plan.
Let's be co-conspirators to turn your idea into a movement that shakes up the world.
Ways to work together
Itching to add some more spunk to your athlete platform? LFG.
Platform messaging + voice
Share your game-changing point of viewDevelop the take only you could share, the one you'd post if you weren't worried about being "too much." We dig it out of your race reports, your voice memos from the trail, and the stories you already tell at the aid station.
Launch or level up your body of workA Substack, podcast, blog, YouTube channel, or that book proposal. We decide what it's about, who it's for, and what you publish first, so it sounds like you and not like… every other athlete newsletter. (Sorry not sorry)
Connect to the bigger impactTie your voice to your sponsors, your business, or the cause you'd run 100 miles for. That's what turns followers into people who show up alongside you.
Media strategy + prep
Talk + panel prepSpeech coaching, not just a run-through. We find your opening story, cut the throat-clearing, and practice until you can say it without the notecards.
Podcast + press interviewsGet your stories ready to go and a sharp answer to "so how'd you get into this?" before the host even hits record.
Content strategy that's actually funA race, a launch, a comeback, a sponsor announcement. Know what to share before, during, and after, so you're not half-heartedly rush-writing captions at the finish line.
Storytelling for Athletes 📣
Psst: Send this one to your sponsor!A 6-week workshop I run for brands and their sponsored athletes. Every athlete leaves with one publishable story in their own voice, aimed at what the brand stands for. Your sponsor pays, and you get the coaching.
Sound familiar?
You've got a good sports story. It's just stuck in your head.
- You've got a talk on the calendar and a blank slide deck.
- You guested on a podcast and cringed at your answer to "so, tell us about yourself."
- Your sponsor wants three posts a quarter and you've run out of ways to say "stoked on these shoes!"
- You want to start the Substack, the podcast, or the book, and you've been "about to" for a year.
- You have a point of view nobody else in your sport seems to be sharing, and a bajillion ideas that show up when you're lying in bed trying to sleep.
- You want your story to do something bigger: raise money, change who shows up at the start line, open the door for the next woman.
You bring the big idea, the messy notes app drafts, the voice memos from your hikes. I'll bring strategy, structure, feedback, and accountability.
Unleash your feral ideas into the world. You have 3 options:
Book a free brainstorm call together, OR go ahead and get quick action by booking a one-off Borrow My Brain 75-minute consult.
Not ready to talk? BLOOD, SWEAT + FEAR goes out every Tuesday.
Let's Get People Moving Outside
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Some Work I've Loved
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Let's Get People Moving Outside ✨ Some Work I've Loved ✨
Grand Canyon Rim-to-Rim Fundraising Hike: Raising $11,000 for women’s outdoor scholarships
Taste of the Gorge Passport: encouraging local ingredient and sustainable dining during the restaurant shoulder season
The Alliance for Gender Equity in Outdoor Adventure’s Trailblazer program: Helping women turn outdoor adventures into fundraisers for gender equity
Founded Outdoors: a community and resources for outdoor industry product and app founders from all backgrounds
Wild Woman Trail Runs: The first all-women’s marathon and 50k, road or trail, in the USA
The June 100 Challenge: a community campaign to get outdoors for 100 miles or km in a month while fundraising $100 for the Summit Scholarship Foundation
The First 50k Sisterhood: a scholarship program for 15 women to run their first ultramarathon with coaching and gear support as they share their most honest stories
Girl Scouts patch program curriculum for girls in middle and high school to explore outdoor industry careers
The Mountaineers Leadership Development Series: workshops on communication, equity, and menstrual health for outdoor leaders
Oregon State Parks and Girl Scouts of Oregon and Southwest Washington passport program and events weekend
Podcasts galore: See Her Outside, Adventure Sports Podcast, Duffle Shuffle, For the Long Run, Backcountry Marketing, Creatives in the Wild, and more
Outdoor adventures for K-12 girls and their families, from the Snowvernight (intro to snow camping), Canoe Crew (progressive canoeing skills summer camp), and that time a pandemic happened and I made summer camp virtual for thousands of girls