THE LATEST ON THE BLOG
What I’m shouting from the mountaintops
PSST! You’ll get the latest fun stuff by subscribing to my free newsletter: BLOOD SWEAT + FEAR.
The outdoor adventure club didn’t want me. It was the best thing that could’ve happened for my career⛺
I stumbled into a career in getting more communities in outdoor sports -- because I needed it, too.
The Aspect of Safety in Outdoor Adventure that Too Many Leaders Forget ⛑️
Psychological safety and democratizing access to public lands with Sally Steele
How to Survive Capitalism in the Outdoor Industry 🎿
5 mic-drop moments from Jen Gurecki, who started the first woman-owned ski brand in the world, closed it after 12 years, and is building the next biz differently.
Parenting Is Easier Outside, but Brands Are Still Leaving Moms in the Parking Lot 👩👩👧👦
5 strategies for your outdoor industry business to become the one moms rave about.
The Outdoor Industry Needs to Stop Overlooking these People🎒
Part 2 of my Outdoor Retailer 2026 musings, and 3 segments that deserve access too.
4 Ways Outdoor Brands Should Think About Partnerships 🌲
Part 1 of my Outdoor Retailer 2026 musings, and how a 2-hour repair clinic made me a customer for life.
What Women Actually Want from Trail Running Brands
We asked 60 women trail runners what brands they think truly serve women. 1/3 of them couldn't name one.
You Can’t Mindset Your Way Out of the Patriarchy
Mindset work isn’t useless, but it can’t be a substitute for structural change.
34 Tips for Women Who Want to Trail Run Healthier + Happier
Coach Zoë Rom joined me to share tactical, practical tips for both new and experienced trail runners. Listen or read!
We Need More Women in Sports Who AREN'T Athletes 🏃♀️
The people shifting the future of trail running and outdoor sports aren't just the ones toeing the start line.
How Trail Running Brands Can Truly Stand Out in 2026🏃♀️
Hits, misses, and the one brand that takes the podium
The Problem with "Inclusion" in Trail Running
The word is free. But the receipts are expensive.
The 5 Ways Women Talk Themselves Out of Speaking Their Minds 🤐
Here’s what you need to know about what storytelling actually is,,,
What 20 Years of Running Taught Me About "Running" a Business 🏃♀️
Even if you're not a runner, you can steal these for your work.
8 Reasons to Hit Post on that Story You’re Scared to Share
This will NOT tell you that “you’ve got this! Believe in yourself!” This will tell you the tactical, practical reasons why we need your voice right now.
Getting your period publicly is still either a punchline or an act of courage. I want it to be just normal.
Menstruation in sports is still caught between being a punchline and a radical act.
You don’t need a personal brand; you need THIS.
A personal brand is designed, static. A body of work is accumulated, a living thing.
The cost of your silence is greater than the cost of your personal discomfort.
Speaking up isn't simply “political.” It's the right thing to do if you care about the very ideals this country was founded on.