Make your athletes your most powerful storytelling asset.
I team up with outdoor industry shaker-uppers to create storytelling strategies that build trust, grow audiences, and welcome more women into adventure.
You're behind a brand that gives a damn about the planet, people, and access to the outdoors.
You've got values! You've got vision! You've got… a bunch of scary deadlines and an overflowing inbox.
Well, when I'm not busy making cheesy poses for mid-race photographers, I'm designing campaigns, events, and media that open doors for women and underserved populations to access the outdoors and sport in meaningful, lasting ways.
I work with outdoor brands and nonprofits who are ready to move beyond performative allyship and into action that creates measurable impact, whether that's a digital campaign that sparks conversation, an event that brings new communities to the table, or content that makes people actually feel something.
Let's turn your commitment to equity into campaigns people can't ignore and experiences they won't forget.
How I work with rad brands and nonprofits…
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You have an athlete team who wants to serve your brand, but simply posting gear photos isn't cutting it. You need strategic storytelling that showcases your values and builds community.
I can help:
Develop storytelling frameworks that align athlete narratives with your brand mission
Train athletes to communicate powerfully across platforms (social, podcasts, speaking)
Create athlete content strategy that feels authentic while meeting brand goals
Support athletes in sharing vulnerable, taboo-breaking stories that resonate (MY JAM!)
What we can chat about:
Projects: Campaign development for product launches, seasonal initiatives, or specific activations
Retainer: Ongoing support for athlete teams with consistent strategic storytelling
Get on the phone with me or send me a message so we can chat ideas.
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You want to reach more women adventurers, but your campaigns feel generic or safe. You need creative direction that stands out and drives action.
I’ll help with full-spectrum campaign strategy and execution:
Digital campaigns to grow your audience and build community
IRL activations like group runs, product launches, community events, trail cleanups
Limited-run podcast series to dive deep into topics your audience cares about
New programs or initiatives that advance women's access to outdoor sports
Get on the phone with me or send me a message so we dream and scheme.
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When you ignore periods in the outdoors and sports, you miss opportunities to support and welcome half the population.
Let me help you:
Develop menstrual education materials for your audience (blog content, guides, social campaigns)
Consult on period-inclusive practices for outdoor businesses and events
Invite you to the Outdoor Period Pledge for brands committed to menstrual equity
Train guides, staff, and athlete teams on supporting menstruating customers
Get on the phone with me or send me a message for bespoke menstrual equity projects.
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As a pro speaker and event facilitator, I luuurve sharing big, bold ideas for action with the people who drive your work.
Need someone who can make your audience laugh and think? Who’s not afraid to talk about periods or power dynamics in the outdoors? WHADDUP.
Topics I typically partner with for outdoor brands include:
Use Your Outside Voice: Lessons from Nature on Speaking Up
Menstrual Cycle Management in the Wilderness
How People With or Without Periods Can Support Menstruators on Outdoor Trips
Adventure Storytelling for Advocacy
These programs can be either in person or virtual, up to you.
Get on the phone with me or send me a message to get the fun on the calendar.
Let's Get People Moving Outside
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Let's Get People Moving Outside
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Let's Get People Moving Outside
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Let's Get People Moving Outside ✨ Let's Get People Moving Outside ✨ Let's Get People Moving Outside ✨
Grand Canyon Rim-to-Rim Fundraising Hike: Raising $11,000 for women’s outdoor scholarships
Taste of the Gorge Passport: encouraging local ingredient and sustainable dining during the restaurant shoulder season
The Alliance for Gender Equity in Outdoor Adventure’s Trailblazer program: Helping women turn outdoor adventures into fundraisers for gender equity
Founded Outdoors: a community and resources for outdoor industry product and app founders from all backgrounds
Wild Woman Trail Runs: The first all-women’s marathon and 50k, road or trail, in the USA
The June 100 Challenge: a community campaign to get outdoors for 100 miles or km in a month while fundraising $100 for the Summit Scholarship Foundation
The First 50k Sisterhood: a scholarship program for 15 women to run their first ultramarathon with coaching and gear support as they share their most honest stories
Girl Scouts patch program curriculum for girls in middle and high school to explore outdoor industry careers
The Mountaineers Leadership Development Series: workshops on communication, equity, and menstrual health for outdoor leaders
Oregon State Parks and Girl Scouts of Oregon and Southwest Washington passport program and events weekend
Podcasts galore: See Her Outside, Adventure Sports Podcast, Duffle Shuffle, For the Long Run, Backcountry Marketing, Creatives in the Wild, and more
Outdoor adventures for K-12 girls and their families, from the Snowvernight (intro to snow camping), Canoe Crew (progressive canoeing skills summer camp), and that time a pandemic happened and I made summer camp virtual for thousands of girls