STORYTELLING FOR FERAL WOMEN
A 4-session live workshop for outdoorsy women who have adventure stories that could change the world but who struggle to hit "post."
You have a notes app full of half-started stories.
A race recap you wrote and never posted, a caption you typed and deleted because it felt too much, a hot take on being a woman in the outdoors that you know should be featured in a publication but you don't feel ready to pitch.
Somehow, you feel more confident hiking 15 miles up a mountain than you do sending your truest words to a stranger.
If you're nodding your head, I want you to know: that's not a personal flaw. That's a trained fear. We've been socialized to stay small, stay humble, and not make things "about us."
But visibility isn't vanity. Your story isn't a distraction from the cause — it's a bridge to it, one that can inspire others to take action.
You're my kinda feral woman if:
You want others to read or hear your words, but you have no idea how to start crafting the actual story
You want to grow a platform for something you care about, but you don't have a body of work yet
You're exhausted by "content hacks" but you still feel pulled to share publicly
You have tons of adventure stories and you don't know how to connect them to something bigger than yourself
You're not here to go viral — but you do want a body of work that can be leveraged for future opportunities and work
Storytelling for Feral Women is a 4-session live Zoom workshop where we turn YOUR outdoor experiences into stories that move people to action.
Each 60-minute session: we dig into a framework together, you write and journal with it in real time (yup, accountability!), then we spend the second half on live coaching and feedback on what you write.
By the end, you'll have a piece ready to publish yourself or pitch to a publication — a story rooted in your adventures that advocates for a cause you stand for.
Pick your cohort:
🥗 Tuesday Lunch Club — 11am–12pm Pacific
🍷 Tuesday Happy Hour — 5–6pm Pacific
All sessions: April 28, May 5, May 12, May 19
We'll have 6–12 women per group. Pick whichever works for your schedule.
What We'll Do Together
Here's the thing most storytelling advice gets wrong: it teaches you to lead with the highlight reel — the summit photo, the finish line, the part where everything just maaagically worked out.
But that's not what changes people's minds or shifts perspectives. That's not what makes another woman stop scrolling at 11pm and feel less alone, or what makes a teen girl realize she can, indeed, climb that mountain.
What changes people is the story underneath the story. The part you almost edited out.
Here's how we find it:
🔍 Session 1: Find Your Story Under The Story (April 28)
I have a story that is literally about putting a rafting helmet on a woman's head. But the story behind it is about realizing that my own fear of awkwardness can't come at the expense of someone else's inclusion in adventure.
Your story doesn't need to be epic. In fact, I'd argue it shouldn't be — it should be relatable.
We'll dig into what makes a story land and start excavating your own by brainstorming the moments from outdoor adventures that shaped your POV in the world today.
You leave with: the raw material of a story that's been waiting to come out.
🙊 Session 2: Ditch the Sneaky Self-Censorship (May 5)
I hear constantly from women who have a message the world desperately needs to hear, but they say:
"I don't have a good ending yet." "I'm afraid I'll change my mind later." "I need to soften my language first." "Society isn't ready for this." "An expert could share this better than I can."
Sound familiar? We'll unpack which self-censorship blocks are running the show for you, and how to start dismantling them. You'll draft the truest, deepest messages you want to share with the world — even if they feel scary, counter-culture, or inconvenient.
You leave with: a set of perspectives you've been nervous to say out loud, and the start of the confidence to say them.
🌉 Session 3: Build the Bridge from Story to Cause (May 12)
In AIARE avalanche courses, we learn that more diverse observations mean better data, which means we understand risk better, which means we save lives. (Stories literally save lives.)
Your personal experience isn't separate from the cause — it IS the data, the advocacy, the thing that makes someone who hasn't been in your hiking boots understand why this matters.
We'll connect your story to your why. Not in a TED Talk way or a LinkedIn "what my ski weekend taught me about B2B sales" way. In the way that makes somebody read your words and think: finally, somebody is talking about this.
You leave with: a clear through-line between your lived experience and the community or cause you care about, and the structure for your story.
🎤 Session 4: Get It Out of Your Body and Into the World (May 19)
You've been practicing using your truest voice, and now it's time to share it with the world (gulp). Yes, it's scary — but it's what you're here for, right?!
We'll hear each other share our work, then figure out where your story will live and how to bring it to life there: outdoor blog, publication pitch, Substack essay, trail report, IG carousel, wherever.
Whether you're self-publishing or pitching elsewhere, your story will stand out from the clickbaity AI headlines clogging our screens.
You leave with: a drafted piece of writing and a clear next step for getting it out there.
The Problem Is Never That Your Story Isn't "Epic Enough"
It's that you've been taught to tell the record-setting summit story, when the story that truly moves people happened when you were more vulnerable: on the way down after a bailed attempt, mid-training run when a comment hurt you, undertrained but overhyped, crying behind your sunglasses. Human and honest.
I sent an email to a training plan company once because a comment in my 100-mile race plan told me to cut my calories by 20% during taper. (OMG EW, do not listen to that.) One throwaway line sent me spiraling around food for the first time in years. I was terrified they'd tell me I was a sensitive snowflake.
They didn't. They validated me, fixed the line, and removed it from all future plans.
That's what one not-epic story can do. Your confidence to speak up can change the future of outdoor adventure for other women.
The moment you commit to your voice, I swear, something shifts. 💪
I've been on all sides of the outdoor adventure world: river guide, fundraiser, instructor, ultrarunner, race director, menstrual cycle educator, podcast host, writer. I've built a whole body of work out of the stories I almost didn't tell — the bloody, sweaty, scary ones.
But I started adulthood hiding my voice. I struggled with my relationship to food and exercise, because I didn't hear stories from other women who'd worked through it. I found myself in too-risky situations on adventures, since I didn't want to be the nagging one. I tried to tell stories I thought people wanted to hear, but they sounded generic and boring.
Over years of stumbling and pain and "oopsie daisies," I've found that three elements line up to create my most meaningful work: blood, sweat, and fear.
Blood is my inner nature — the creative cycles that drive how I move through the world. Sweat is my connection to outer nature, challenging my body across landscapes to see what I learn. Fear is speaking up about the trickiest, stickiest moments, so that other women can find health and happiness from my own stories. Together, blood, sweat, and fear make up my Outside Voice.
Once I started using my Outside Voice, my world bloomed. I built a business that lets me get outdoors every day. I taught hundreds of menstruators to find the beauty in their periods. I found myself in the healthiest partnership and friendships I could ever wish for. I stand on stages to speak with hundreds of people every month, and I've made serendipitous connections from all of it.
Since then, I've helped dozens of people digitally and hundreds IRL share their own Outside Voice.
Women have launched campaigns, started side businesses, and hosted fundraisers around their unique POV. Athletes have stood on a stage to share about the moments everyone can relate to but that need someone to go first. Feral women have been invited to guest on podcasts to share their story so others are inspired to take their own leap.
What Shifts After Four Sessions
You'll be able to pitch or publish a story inspired by your adventures that advocates for a cause you believe in.
When you use your Outside Voice, your life rearranges around it. You show the universe: hey, THIS is what matters to me. You become more magnetic to the people and opportunities you've been secretly waiting for. You confidently pitch brands, blogs, or sponsors to collaborate with your voice. You start an event or media platform that shifts how the world looks at women and nature.
Join The Founding Cohort
Although I’ve spent years consulting others, I’ve never run a storytelling program exactly like this. SO! As a part of the founding cohort, you're getting in at $100 total for the full 4-session series, IF you submit a survey both before and after the program. (Otherwise it’s $200 for this round. Just take the deal.)
You’ll also partially subsidize a nonprofit program dedicated to getting more women into outdoor sports. Rad.
When women keep their stories quiet, the world loses. Your story helps with representation and inclusion in outdoor sports and beyond.
I love the word "feral" because it means: in a wild state, especially after escape from captivity or domestication.
We are no longer held captive. We are not domesticated for anyone else's use or anyone else's highlight reel. We, as women, are not just a product category for outdoor brands.
If you're ready to use your POV and publish a story that makes others take action — welcome to this group of feral women who get it.
DATES: April 28, May 5, May 12, May 19
Join the founding cohort at a discount!
1) Choose your time below (you can switch later if needed).
2) I’ll be in touch via email in 1-2 business days with the intro survey and meeting links.
