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Gorge Content Marketing: Entire Series
Access to all four live sessions and recordings of the Gorge Content Marketing Series.
You will get the Zoom login info three days before each session. You will get the link to each recording within two days after each session.
All sessions are 12-12:50pm on the following dates.
STREAMLINED SOCIAL MEDIA (SESSION ON JUNE 21, 2023)
Is your feed a) giving your followers value and b) fun ‘n’ easy for you to create? If Instagram makes you want to hide on Wells Island for the rest of the workweek, this session will help you design a FUN and EASY strategy for making your social media work for you.
creating conversation-starting posts that keep your biz top of mind
a “pillars” strategy for always knowing what to post
crafting a content calendar around your biz goals
leveraging current events, trends, seasons and holidays
making Reels pain-free (and, dare I say, fun)
whether or not to jump on the AI train
ENGAGING EMAIL MARKETING (SESSION ON JUNE 28, 2023)
The average ROI through email marketing is $36 for every $1 spent. Translation: If you invest a bit of time into crafting effective emails, you’ll get more shoppers in the door. (Take it from me— I once drove to Parkdale from Carson because of a great email newsletter.) This session will walk you through email strategy that makes new and returning customers happy.
crafting a newsletter strategy for your biz goals
writing subject lines so folks can’t resist opening
adding value to emails so people want to join your contact list
how to attract people to join your list in the first place
types of content you can add into effective emails
simple copywriting tips to make emails readable
BLOGGING TO BRING IN BUSINESS (SESSION ON JULY 12, 2023)
Blogs drive traffic to websites and share with readers how your business can serve them. This session will teach you how to create a blog post quicker than it takes a kiter to throw their gear in the car on a surprise good wind day, and how you can use blog content to attract new business over time.
how to write a blog post that gets your readers to do what you want them to do
educating and empowering your readers through what your biz does best
titling and structuring your post so you pop up in search results (for years to come)
using your blog to drive the rest of your marketing channels
WEBSITES THAT WORK FOR YOU (SESSION ON JULY 19, 2023)
Your website is your online storefront. If it’s a mess, it’s way less appealing for a potential customer to swing by IRL. This session will help you tweak your site so it’s wicked easy for visitors to find what they need in order to visit you on their way home from a powder day or waterfall hike.
common oopsies and fixes (we all do it)
making it crystal clear what your biz does and how folks can visit
organizing your site so it’s super easy for customers to find what they need
making your site your digital home so that all your channels feed into it
what you should be reviewing regularly to stay up-to-date
simple search engine optimization
Learn more at itsangiemarie.com/gorgeseries
Access to all four live sessions and recordings of the Gorge Content Marketing Series.
You will get the Zoom login info three days before each session. You will get the link to each recording within two days after each session.
All sessions are 12-12:50pm on the following dates.
STREAMLINED SOCIAL MEDIA (SESSION ON JUNE 21, 2023)
Is your feed a) giving your followers value and b) fun ‘n’ easy for you to create? If Instagram makes you want to hide on Wells Island for the rest of the workweek, this session will help you design a FUN and EASY strategy for making your social media work for you.
creating conversation-starting posts that keep your biz top of mind
a “pillars” strategy for always knowing what to post
crafting a content calendar around your biz goals
leveraging current events, trends, seasons and holidays
making Reels pain-free (and, dare I say, fun)
whether or not to jump on the AI train
ENGAGING EMAIL MARKETING (SESSION ON JUNE 28, 2023)
The average ROI through email marketing is $36 for every $1 spent. Translation: If you invest a bit of time into crafting effective emails, you’ll get more shoppers in the door. (Take it from me— I once drove to Parkdale from Carson because of a great email newsletter.) This session will walk you through email strategy that makes new and returning customers happy.
crafting a newsletter strategy for your biz goals
writing subject lines so folks can’t resist opening
adding value to emails so people want to join your contact list
how to attract people to join your list in the first place
types of content you can add into effective emails
simple copywriting tips to make emails readable
BLOGGING TO BRING IN BUSINESS (SESSION ON JULY 12, 2023)
Blogs drive traffic to websites and share with readers how your business can serve them. This session will teach you how to create a blog post quicker than it takes a kiter to throw their gear in the car on a surprise good wind day, and how you can use blog content to attract new business over time.
how to write a blog post that gets your readers to do what you want them to do
educating and empowering your readers through what your biz does best
titling and structuring your post so you pop up in search results (for years to come)
using your blog to drive the rest of your marketing channels
WEBSITES THAT WORK FOR YOU (SESSION ON JULY 19, 2023)
Your website is your online storefront. If it’s a mess, it’s way less appealing for a potential customer to swing by IRL. This session will help you tweak your site so it’s wicked easy for visitors to find what they need in order to visit you on their way home from a powder day or waterfall hike.
common oopsies and fixes (we all do it)
making it crystal clear what your biz does and how folks can visit
organizing your site so it’s super easy for customers to find what they need
making your site your digital home so that all your channels feed into it
what you should be reviewing regularly to stay up-to-date
simple search engine optimization
Learn more at itsangiemarie.com/gorgeseries